Google Adwords YouTube Advertise

YouTube is one of the largest video platforms in the world and, as part of Google, offers video advertising opportunities to advertisers. Google Ads offers a range of different video ad types for businesses looking to advertise on YouTube. In this article, WebAsist explains what you need to know about Google Ads YouTube ads and video ad types.

TrueView Video Ads

TrueView Video Ads are YouTube's main ad format. Viewers have the option to "Skip" within the first five seconds of the ad. Therefore, TrueView Video Ads are a type of ad where only interested viewers will complete the ads and your business will only pay to those who are interested.

There are two types of TrueView ads: In-Stream ads and Video Discovery ads. In-Stream ads are shown when YouTube videos are launched, and Video Discovery ads are shown in YouTube search results and other pages.

Bumper Ads

Bumper Ads are short video ads that are only six seconds long. This type of ad works similarly to TrueView ads, but without the option to skip the ad. Therefore, Bumper Ads are ideal for increasing brand awareness and building awareness.

Outstream Ads

Outstream Ads are autoplay ads that can only be displayed on mobile devices. These ads are shown in the YouTube app or on mobile websites other than YouTube.

Masthead Ads

Masthead Ads are a large advertising image that appears at the top of the YouTube homepage. This type of ad is ideal for brand events such as special events, campaigns, or new product launches.

Overlay Ads

Overlay Ads are banner ads that appear below YouTube videos. These ads offer a click target for viewers who want to get more information or be redirected to your business website.

Video Ad Sizes

Google Ads YouTube ads come in a range of different sizes and resolutions. The following sizes are some of the most common Google Ads YouTube ad sizes:

300x250

This size is used for Video Discovery ads and is displayed in YouTube search results and other pages.

300x60

This size is used for Overlay ads and is displayed below YouTube videos.

480x70

This size is used for In-Stream ads and is shown when YouTube videos are launched.

640x360

This size is used for TrueView ads and can be used for both In-Stream and Video Discovery ads.

850x480

This size is used for Masthead ads and is displayed at the top of the YouTube homepage.

By using Google Ads YouTube ad sizes, advertisers can ensure that their ads are displayed in an optimized way.

In conclusion, Google Ads YouTube ads are a powerful tool for businesses to reach their target audience. Different ad types and sizes allow businesses to create an advertising strategy that suits their goals. At WebAsist, we are experts in Google Ads YouTube ads and video ad types and can help you determine the most appropriate strategy for your business.