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Search Ads

Take your profitability to the next level by ranking high in search results with our effective remarketing strategies and the right optimization technique!

What are Search Ads?

It is a digital marketing strategy that enables businesses and advertisers to be visible on search engines (e.g. Google, Bing, Yahoo). SEM enables users to see ads related to specific keywords or search queries. Such ads are usually text-based and appear above or below the search results.

What are the Types of Google Search Ads?

The most common types of ads on the Search Network: Text ads, dynamic search ads, responsive search ads, and ads that only generate phone calls. These ads are shown on the search results page with the label "Ad" or "Ads" and may have the label "Google Ads" on partner sites. These ads are often shown with creative that allows advertisers to add business information, such as an address or phone number.
Alışveriş reklamları: Shopping ads show and link to products for sale. They appear with the label "Sponsored" or on the search results page with the label "Ad" or "Ads" and may have the label "Google Ads" on partner sites.
Image and video ads: Image and video advertisements may be displayed on the sites of Search Network partners.

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Google, Yandex and Bing search ads

Google Ads is Google's advertising network and one of the most widely used advertising networks worldwide. Through Google Ads, advertisers can place ads on search results pages, YouTube, Gmail, other websites and apps.
Yandex.Direct is Yandex's advertising network and is designed specifically to target users in Russia. Through Yandex.Direct you can advertise on search results pages, other Yandex services and other websites.
Bing Ads is Microsoft's advertising network and works in conjunction with the Bing search engine. Through Bing Ads you can run ads on search results pages, other websites and applications.

Measurement & Optimization

Business Analysis

Webasist conducts a detailed business analysis to fully understand our clients' businesses. This helps us understand our clients' goals, customer base, marketing environment and business processes. As a result of this analysis, we identify the appropriate tools and techniques to develop the most effective marketing strategies for our clients.

Strategy Planning

Webasist helps design and plan our clients' digital marketing strategies. This helps us determine the use of the right marketing tools to achieve our clients' goals. Our strategies follow trends in our clients' industry and target audience and use innovative techniques to help our clients achieve their goals.

Remarketing

Webasist helps our clients to retarget their existing customer base. This helps our clients renew ties with their existing customers and generate more sales. Remarketing techniques use customized ads designed to match the buying behavior of our customers to bring them back to their brand.

Increasing Sales

To increase sales, Webasist optimizes our clients' websites, creates effective email marketing campaigns, designs effective advertising campaigns and manages our clients' social media accounts. These services help our clients reach more potential customers and ultimately increase their sales.

WEBASİST

Google Search Ads

When your keywords are relevant to a user's search, your ads can be shown alongside Google search results and on other search result sites.

Google is known as the largest search engine worldwide and billions of searches are made. Therefore, Google Search Ads are an extremely effective advertising tool to reach the target audience. Moreover, thanks to its integration with Google's other products, advertisers can also reach their target audience through YouTube, Gmail and other Google platforms.
The advertising platform Google AdWords offers a set of tools to measure and optimize the performance of advertising campaigns. These tools allow advertisers to measure ad performance, perform keyword analysis, set targeting options, set budgets and manage campaigns. In this way, advertisers can better manage their campaigns and increase their return on investment.

WEBASİST

Yandex Search Ads

Yandex Search Ads is an advertising service that displays ads associated with relevant keywords as a result of searching for certain keywords in searches on the Yandex search engine. This advertising service is provided through the advertising platform Yandex.Direct.

Yandex is a search engine operating in regional markets such as Russia and has more users in these markets than Google. Therefore, Yandex Search Ads are an effective advertising tool to reach the target audience in these markets.
The Yandex.Direct platform offers a set of tools to improve the measurability of advertising campaigns. These tools allow you to track the performance of ads, perform keyword analytics, adjust your bids, and track the demographics, location and device usage of your target audience. This way, you can continuously optimize the performance of your campaigns and increase your ROI.

WEBASİST

Bing Search Ads

Bing Search Ads is an advertising network consisting of ads that appear on the search results page of Bing, Microsoft's search engine. These ads are displayed at the top or bottom of the search results page in accordance with the user's search query.

Bing is the second largest search engine in the world after Google. Therefore, Bing Search Ads are an effective advertising tool to reach the target audience. Bing is also successful in reaching target audiences based on specific demographics and regional locations.
Bing Search Ads are managed through an advertising platform called Microsoft Advertising and are fully integrated with Microsoft's other products. For example, advertisers can share data and campaign information between Microsoft Advertising and other Microsoft products. This enables better management of campaigns and increased measurability.

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Remarketing Steps

It is a technology that increases the sales rate by retargeting users who have previously accessed your site. Your visitors are pooled through a code placed on the pages on your site. If these users have been to your site and have not made a purchase, you can also mention another product or a campaign related to the masses.