Types of Ads You Can Use on Instagram

Visual Ads:
Consisting of a single image and text, these ads appear in users' main feed.
They can be used for brand awareness, product promotion and reaching the target audience.
You can achieve effective results with high-resolution and eye-catching visuals.
Video Ads:
Appearing in users' main feed or stories, video ads aim to attract attention with moving images.
They can last up to 60 seconds and can be played with or without sound.
Story video ads can last up to 15 seconds.
They are ideal for product demonstration, storytelling and user engagement.
Carousel Ads:
Combining multiple images or videos into a single ad, this type allows users to explore content by scrolling horizontally.
You can include up to 10 cards and add a different URL or CTA (Call-to-Action) on each card.
Suitable for product series, storytelling and user engagement.
Story Ads:
These ads in Instagram stories can be in visual or video format and appear while users are watching their stories.
Video stories can last up to 15 seconds, while visual stories appear for 5 seconds.
The full screen size and vertical format helps to grab users' attention.
Ideal for brand awareness, product promotion and quick engagement.
Collection Ads:
This ad type offers a rich experience with a main image or video and product images underneath.
Users are directed directly from the ad to purchase the products.
Suitable for e-commerce and product promotion.
Branded Content Ads:
This ad type allows businesses to publish sponsored content created in partnership with influencers or other brands.
Branded content can appear in users' feed or stories.
It is ideal for influencer marketing, brand collaborations and organic approach to the target audience.
Instagram Reels Ads:
Reels is Instagram's short-form video platform, allowing users to create 15-30 second videos.
Reels can appear as ads on the discovery page or in users' feed.
It is suitable for engaging users with short and entertaining content and reaching younger audiences.
Instagram Shopping Ads:
This type of ad allows users to buy products directly on Instagram.
It can be in image, video or carousel format and you can direct users to the purchase page by adding tags to each product.
Ideal for e-commerce and product promotion.
Each ad type is suitable for different goals and use cases. By choosing the appropriate ad types according to your business needs and goals, you can create a successful Instagram ad campaign.